Autoresponder Signatures: Advertise Your Business, Brand Yourself

Autoresponder emails are an excellent method of staying in contact with your subscribers, your prospects and customers.  Autoresponder emails allow you to share information and build a relationship with your subscribers at the same time. An important piece of your autoresponder emails is your signature.

The Importance of Signatures

Your signature provides an opportunity to remind your subscribers of who you are and the product(s) and service(s) you provide. Signatures are an prime opportunity to brand yourself and set yourself apart as a business and market leader and should always be included in your emails. The more your subscribers see your ?brand? signature, the more likely they will remember your product or service when they are in the market for what you have to offer.

Your autoresponder will allow you to include the same signature in all the emails sent to your subscribers.  Because your signature is standardize, you only have to make your signature once and it will be used for all your emails. You can also make changes to your signature and all subsequent emails will have the updated signature. If you have different autoresponder email series for different business niches, you can tailor your signature to fit that niche.

Signature Rules of Thumbs

Here are some general rules of thumbs when it comes to signatures:

Your signature should include your name, company name, and contact information such as an email address, phone number, fax number, and any other contact details. The length of your signature should be no more than 4 to 6 lines of text. Each line should have no more than 70 characters. Include a short, subtle message about your company. The idea is to inform your subscribers about your services, your products, your company, and any other information you think will peak the interest of your subscribers without being ?spammy.? You may want to highlight a problem and offer your product or service as a solution. If appropriate, include a link to a sales or information page. This page could be another opt-in opportunity for your subscribers, perhaps to another related product or service.

 

Conclusion

Branding yourself is key to becoming a recognized business leader.  Be sure to use your autoresponder emails signatures to remind your subscribers about who you are and to build the ever important relationship that will bring your more business success.

Happy Business Building,

Yoli

About the Author:

Yolanda Allen is a home based business expert specializing in a financial services and education product and marketing system, where you learn to be a master marketer. Learn how Yolanda?s business partner made over $140K in one month using this system. Yolanda?s on her way and now you can be too. http://YBAMarketing.com/?t=abclu.

Source: http://www.articlesbase.com/branding-articles/autoresponder-signatures-advertise-your-business-brand-yourself-920874.html