Frida Giannini to create a new sexy Gucci Empire era

Gold bag behind the times the main helmsman

Born in 1972 in Rome, Frida Giannini, his father is an architect, and his mother was the art history professors, parents hope that she entered the construction industry, but she chose to enter Rome's Fashion Academy (Fashion Institute of Rome) to study fashion design, then in a small-scale fashion company. "At the time of their choice of fashion for me a bit worried, but to see my small achievements soon to support my ambitions." Today, her parents sitting in the front seat Gucci show only to watch their children's masterpiece, often tears with excitement.

In 2002, Frida joined Gucci, handbag design, director of office. Tom Ford in after resignation, Gucci has been the use of three unknown nationality who members of the original design team responsible for brand design: Alessandra Facchinetti in charge of Women, John Ray is responsible for men's, Frida Giannini in charge of accessories. The industry of the "Trio" is not fairly good, and even that of "splitting the brand spirit," the risk.

In fact, the three positions, Frida genuine Gucci control the growth of a lifeline, as accessories in Gucci's total sales, 80% of the ratio of the absolute amount of weight. Tom Ford left in the second year (2005), Frida from Gucci to find a file in 1966 for Grace Kelly stamp design patterns, "I think of mother and grandmother in the 70's those flowers fabric, so that they will see a bright future of the germination the idea, "then launched a series of Flora handbags and shoes, a landslide victory in the market for enhanced their confidence and for the Gucci set the 13.6 percent growth in annual profit, total revenue rose an astonishing 29 percent success, to enter" After the Ford era "of prosperity.

Frida said frankly, "fashion creative must create business value. Otherwise, even the most perfect works would become meaningless."

The success of all this, women can not shake shape show exhibition and fashion brands for the prestige of the decisive role played by the quarterly figures for the glory of the stage curtain call has nothing to do with Frida, until in 2005 the appointment of PPR Women Frida Giannini took over the post of Design Director and the following year in charge of Gucci men's, she was creative director of Gucci unified power.

Symmetry dignified face, hair smooth and supple to bend down in the shoulder, the appearance of a peaceful gentle Frida, there are less visible the enormous potential. "I was a kid love to stay in his father's studio, the painting clothes and shoes, my mother accompanied me to one side, she is a love of fashion, taste and elegant woman. Grandmother in Rome, there was a lot of boutiques .I was a kid there is a few hours, Ms. Luo Made watching those who come to try on a beautiful lift. "Frida think that they have the quality of perseverance and optimism, comes from family life to the memory of childhood. She likes to look at those old photos of family, of which one is her grandmother and sisters in the post-war took a snapshot of Rome. "At that time, they are really poor and often hungry because there is no food. But they are loving life, even if the poor will try get a skirt and a pair of beautiful high heels. In the difficult years, they have nothing, but will never be pessimistic despair. "

Frida is the courage to accept the challenge in this spirit of optimism Gucci through internal turmoil, but also from the Gucci has never been regarded as an indelible and can not go beyond the signs of the aggressive girl for Gucci to create a new image of the Rock Angels. Not only depend on the design of 10 weeks produced debut attracted the media and retailers of applause, but also successfully created a new Gucci empire sexy times by leaps and bounds.

Ordered critical, topic of the storm

2004 "Prince of Fashion" Tom Ford high-profile resignation of Gucci, the industry once he will give up the obsession with nostalgia and emotion, as well as dissatisfaction with the parent company PPR Group,children to let off steam in the following brands will be found before, Gucci fashion outside the house has undergone dramatic upheaval, accessories director Frida Giannini was ordered to critical, creative director took over in 2005, in charge of women's and accessories brand. May be deliberate disdain, and some have no intention of ignoring the fashion circle the response of many people went so far is: "Who is Giannini?"

However, when Frida Giannini completed in spring and summer 2006 debut Eclisse to bow at curtain call, we realize that this was the anonymous woman behind the scenes are actually banned boldly cast the brand over the past decade aggressive signs sexy image turned for the Angels light the new face of emotion. At first, the industry some "wait and see" skepticism, followed by her 06 Rock Women winter remodeling the 80's modern style, very beautiful out of a sales curve rising rapidly, and finally prove to the world, the brilliant classical pleasant atmosphere, rock and roll with some of the temperament, the completion of a comprehensive transformation of Gucci style for the brand opened a new chapter.