Using Digital Signage to Promote Your Business and Increase Your Brand Awareness

A free standing digital signage kiosk is a great way for a business to promote its products or services in an outdoor or out of store setting. Such kiosks can also be used by various different industries and institutions to impart information to users. Hospitals use such kiosks to provide patients and visitors with all kinds of valuable information and advice, and they are in common use at airports, rail and bus stations.

As effective as such digital kiosks are, they are not inexpensive by any means. Anyone who is considering making this kind of important investment needs to also consider how to keep it safe and functioning efficiently. An LCD enclosure, which rarely ever comes standard with this kind of system, is the perfect solution.

A well made LCD enclosure is completely weatherproof. It can be manufactured with both heating and cooling units, which function independent of one another and regulate the internal temperature whatever the environmental conditions outside may be. This means a digital signage kiosk can be placed a t a snowy railway station or at a sunny beach, and all the components will still be functioning at optimum capacity. And in the case of the beach kiosk, these LCD enclosures are dust and dirt proof too, so sand and sea air are never a problem either.

Another concern for the operator of an outdoor digital signage kiosk is vandalism or accidental damage. A child and an open soda can may lead to big trouble if the delicate machinery is not protected in some way. A mall kiosk may be an appealing target for mean spirited vandals looking to cause mischief. A well manufactured LCD enclosure is tamper proof, vandal proof and even bullet proof. Making the extra investment in a great LCD enclosure to protect their investment in digital signage is the best move the savvy businessman can make.

The interactive kiosks can range from $3999, however a more cost effective method is to use an indoor digital poster with prices from $700, this is similar to the kiosk, however it is not interactive but it displays your digital advertisement. Or you could join together with 2 or 3 other stores in that sell different products and install an outdoor digital sign, this will display all the stores ads and rotate them equally making the cost reduce by 70 percent. Outdoor digital signage solutions can be installed for as little as $2,000.

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