Branding

Tuesday, June 23, 2009

A Brand Innovation Company


Brandspecs Entertainment Media Pvt Ltd is the firm that analyzes your brand, your business and your goals.

We think on your behalf and then devises powerful strategies and mind-blowing creatives, activation & brand building plans,  to take you where you want?and need?to go.

It offers an entire spectrum of brand innovative solutions which starts with understanding your brand, designing your logo, coming up with an interactive website with SEO & SEM tools, planning an on ground and on media innovative activation plan to connect  end consumers with the brand and finally comes up with a robust marketing plan which would be implemented with the client?s team after a thorough market research. 

The idea will operate to cover all, including SME business segments where the SMEs have a tighter budget to operate but more proactive to new ideas in building their brand in a shorter span of time.

Brand Specs would like to position themselves as the most reliable and Creative Solutions Provider Company in India, delivering superior quality, value for money, brand solutions customized to suit individual specific requirements.

 The SME market comparatively is a large market and a challenging role to be in as we will be with the brand from the incubation  to final stage when the brand is established in the market.

Value Proposition

BrandSpecs capabilities range from brand activation events, brand pr marketing, strategizing , E-marketing solutions to Brand Live exposure, thus bringing in fresh talents from various fields of art and entertainment and then showcasing them to the world hence creating individual brands in each category.

?Brands are the heart of our business and our mission is to exceed expectations in every way possible?

 

About the Author:

Aniruddh Basu : Managing Executive & Founder of Brandspecs Entertainment Media Pvt Ltd. Aniruddh Basu is from Mumbai, India, and it is his idea to set up this brand innovation company in India, which has multiple verticals to maximize revenue from new brands and from existing relationships in the global market. The Company would work as a One stop solution provider for any brand. Aniruddh is a hospitality management graduate from Swiss School of Hotel Management, Chur, Switzerland and equipped with a bachelors degree in business administration from Marylebone University: Bangor : United Kingdom. Although being a hotelier in his initial days, he has over 14 years of work experience and a wide exposure in various business houses in sales & marketing & brand building departments as Vice President/ National Head of Department, in various organizations of repute which include Times Of India?s Radio Mirchi division. He is the founder member of Brand activations for Radio Mirchi, A times of India initiative under the able leadership of Mr. Prashant Panday,Ceo, Enil. The division has today reached a commendable sales turnover post 4 years of it?s inception. When he joined the division, he was heading the Mumbai business as AVP and later on got promoted to Vice President & National Business Head of the radio ideation department in the sponsorship sales segment.

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