Cost Per Action (CPA) Advertising

There are many ways to monetize a website. Some time ago, many marketers were using Adsense to monetize their online properties. They use PPC advertising to drive traffic to their website, and their web pages have Adsense units on them. Whenever a visitor clicks on an Adsense ad, the marketer earns a small amount of money. But with volume, the small amounts soon add up to something substantial. The industry calls this the Adsense Arbitrage model.

However, everyone now knows that the Adsense Arbitrage model is not working anymore. So does that mean the web properties that they own are no longer valuable? Does that mean brokering traffic is no longer profitable? It wasn't long before marketers figure another way to make money through PPC advertising. They call this CPA advertising.

CPA stands for Cost Per Action. Unlike Adsense ads, the visitor has to perform some kind of action before the marketer gets paid. For instance, the visitor may be asked to fill up a lead capture form, or to sign up for a trial offer. When that happens, the marketer gets a commission. The most interesting thing about CPA advertising is that a purchase is not always required. There are offers on the market that require the web visitor to enter a ZIP code or an email address and the marketer gets paid about a dollar.

Then there are higher paying offers. These offers require the visitor to do more - i.e. sign up for a trial offer with their credit card, and the marketer gets paid from $10 to $50 per sign up. This has become one of the biggest money making opportunities on the Internet. For those who know how to buy traffic, there is a lot of money by promoting CPA offers.

The best way to get started, is by investing in a guide such as CPA Explosion. The CPA model works well, but there is a learning curve. Investing in your own education is one way of accelerating your progress. A guide can help you in the following areas.

1) Understanding more about CPA.

You need a firm grasp of how CPA works, and how the model can help you make more money. A few items you need to pay attention to are tracking, pixel firing, CPA networks, types of offers, and payments.

2) How to generate targeted leads.

CPA is all about conversions. Without conversions, there will be no income. So you need to learn how to drive targeted leads to the offers. Targeted leads are web visitors who have expressed an interest in the offer you are promoting.

3) Launching your first CPA campaign.

Having knowledge without application is useless. That is why you need some guidance to help you get started. Usually, new CPA marketers encounter the most problems when they launch their first campaign. In fact, they usually end up losing money. To prevent that from happening, seek out advice from those who have performed CPA advertising before. Learn from their mistakes and do not repeat the same mistakes.

You will be on your way to making money with your new venture!About the Author: