Top Tips For Digital Signage Success

Before you decide to invest in digital signage, you have to look at the project in detail. You have to consider the location where the signage is going to placed, the location has to be the number one priority, ensuring that you have a high number of foot traffic, in others words people passing at any one time. For example in shopping malls, airport terminals, train stations, subways, these all have a high number of passing traffic and you only need a very small percent to increase your profit and pay for the signs.

If the digital sign is located in doors, you will certain have enough protection from vandals etc, now the focus of the project team should be on creating eye catching content, so that the people see your advertisement, there is plenty of free media creation software out there, just Google it! You then have to create some flash files to use then you just import them into your campaign, add some text and then upload the new media content to the media player.

Now you have the option for uploading, you can either use wireless or a hard wired Internet connection and all you do is upload your media content tot he browser and set it to run. There are a few concerns with using a wireless connection, however these are unfounded, providing you acknowledge that the user and admin names to be changed to something unique and the password has to be reset, rather than 0000, or 1234 as per the factory default settings.  A firewall should be installed as well as anti-virus software on the actual media player, as you do not want anyone compromising your signage system.

If the digital signage system is going outside, the entire system needs to be protected from the weather and potential vandalism, there are a small number of dedicated manufacturers of LCD enclosures, that form part of their original product range. These units are robust and can accommodate an LCD display up to 70", with the development of Samsung's 108" LCD display, this opens up a whole different opportunity! Now these outdoor signage enclosures, have unique and secure access to the media players, should you need to update any firmware, using a flash drive, they also offer different cooling or heating options depending upon the area they will be located in, these units can work in extreme conditions from -20 to 140 degrees! Providing total protection for the electronic hardware to NEMA 4X and the European standard IP65.

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