Brand Ambassador 4

8 Things Your Mother Should Have Told You About Brand Ambassador and Branding

Branding information isn't always reliable when you search on the web, as too many people are trying to sell you something instead of actual providing useful resources you can use.

Below are 8 tips about branding and brand ambassador that I hope you find helpful.

We've spent ages looking for the most accurate branding information to give you, and this is what we've got...

Tip #1

It is a fact that now-a-days customers buy products based on brand reputation and in turn the brands get promoted when the customers use them frequently. Thus, having a logo works two ways for you; not only you earn profits when you make a sale but your brand also gets promoted when the customer uses it urging other people to buy it.

Tip #2

An exclusively designed logo can help you build a brand name for yourself and go beyond the usual means of advertising as a logo is all the advertisement in itself and does not need a description. Some of the prime examples of this are Nike, Polo, Tommy Hilfiger, Starbucks, Apple Inc. and Marks and Spencer. These brand names are identified by what they sell and they need no accompanying description on what they offer.

Tip #3

Apart from anything the main importance of a logo is to create a visual identity rather better to say to create the persona of a company. Color plays a vital role in creating logo. Color should be used to label or show hierarchy, to represent or imitate reality to unify separate or emphasize to decorate. Secondary or supporting colors can be used to harmonize our main color palate. Supporting colors are used to keep the design fresh and forward looking.

Tip #4

After spending thousands of dollars on brand campaigns, permits for events, and pushing sponsorship opportunities, it comes down to your brand ambassadors that will provide the face and message that will create the experience for your brand.

Tip #5

A custom logo is very valuable even for a small 5 member firm as it can add an air of professionalism and expertise that is equal to that of a thousand-member firm. Adding brand identity only can make you stand out from the hundred of other firms doing the same business.

Tip #6

Logos are gaining immense popularity and importance globally especially for the small and upcoming businesses that are striving hard to establish themselves as successful brand names. It is said that an expressive and graphic logo is the most important tool for a small business as it acts as a spokesman, representative as well as a brand ambassador making them popular and giving the recognition and identity they crave. Any company without a professional logo design has very slim chances of success, as interpreted by the experts.

Tip #7

The vertical and horizontal proportions of the logo must always be maintained. In printed materials, fliers or on posters, the logo is easiest read in the basic color version on a white background. If it is not possible, it can be used on a light-colored background. It must always be easy to read on any material. It is not recommended that the logo be used on a busy background. The inverse white version of it is used on dark-colored materials e.g. black, dark blue. The black and white version of it is used if the color version cannot be used. Where the color of the logo is reproduced in black and white it should be appear as solid black. When a black or dark colored background is used the logo should appear "reversed out" as solid white. It must be guaranteed that printing will be of adequate quality.

Tip #8

One of the founding fathers of modern advertising and branding has said, "A product is something made in a factory; a brand is something that is bought by the customer." Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better. Branding is of high priority for companies of all sizes in today's hyper-competitive market.

Hope you found these 8 tips useful, as it's not always easy to track accurate information down!

The Internet is full of information about branding, but it's not always easy to find stuff that's actually useful - especially where brand ambassador is concerned. I hope that these tips have been.

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