Branding in Massachusetts: What is it good for? Absolutely Everything!

So there are 250,000 advertising in Massachusetts if you break that down into separate industries; your company is in competition with anywhere from 500-2,000 other companies doing the same thing as you.  How do you make yourself stand out from the pack?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After your entire brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

The strong brand that you need to create is what is going to carry you through hard economic times like these.  The companies that had established good branding prior to the recession are staying afloat now if not make a decent profit.  The companies that have limited branding established have fallen off the radar of consumers.  These companies are essentially nonexistent to the target market they wish to attract.  Sure they consumers may have heard of these companies but they do not associate them with anything.  A company must be associated with a product, an idea, a way of doing business or at a minimum quality price or product.  Do yourself a favor and ask 10 random people if they?ve heard of you. I?d be willing to assume only 1 or 2 have.  Then ask those to if they can tell you anything about your company.  If they can, then you have a foundation to work off of. What do they know? How can we expand on that? Do we want to? Is it the wrong perception? If you are pulling your hair out now, then you need branding in Massachusetts, you need Giggidy Advertising to create the brand that you worthy of for your industry, for your product.

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