Free PR & the Truth about Successful Media Campaigns

The biggest problem with PR is that few give it a real shot.  I?m not saying that public relations companies don?t sometimes drop the ball, certainly some campaigns fail because of poor story ideas and improper execution; but often media campaigns don?t succeed because they?re never given a chance.  If you?re looking to launch a successful PR campaign in a month, you might as well throw your money out the window.  Whether you launch a campaign yourself or hire a firm to launch one for you, you need to give it time to grow; you need to contact the right people, be consistent, tenacious, develop new story ideas and allow the process to take its course.  Once you start landing articles or TV coverage, you then need to maximize your media.  It?s important  to use that media to garner more media, but you also have to learn how to utilize your media coverage on the Internet, in your advertising, marketing and promotion and marketing your business to business dealings.

 

A PR campaign is not a business fire sale or a fly-by-night marketing approach.  It is a consistent, systematic approach to reaching your <a href=" http://anthonymora.com/"target="_blank">target market</a>, building your brand, establishing your expertise and gaining validation and credibility.  Offers that focus on free PR, or how to do PR at no cost whatsoever certainly sound enticing, but as with most things in this world, you get what you pay for.  If you want to learn how to launch your own campaign you have to pay in time and make at least some investment in buying information that will teach you the media relations  basics; if you?re able to hire a professional firm, you?re going to invest more financially, but will be buying expertise, media contacts and industry know how.  Whatever your approach, if you understand the nature of the process, use some creativity and give your campaign time to build and grow, you?ll find that launching an effective public relations campaign is more than worth the investment. 

 

 

About the Author:

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, "Spin to Win" can be utilized by heads of major corporations, small business owners, and entrepreneurs.